2020, a year like no other, was responsible for the deaths of thousands of people to the global pandemic as well as violence and social upheaval. Businesses were not spared from 2020’s carnage with somelosing everything due to forced shutdowns and violence.
How some businesses finished 2020 was not determined solely by the pandemic and all the chaos it wrought on the economy. Some businesses managed to use the mandatory downtime to retool and prepare for when businesses could return to “normal.” It was this hope for a return to normalcy, this brand of optimism, that drove some forward-thinking business owners to stay the course in their marketing and business development efforts.
With more and more people working from home, even when returning to the office became an option gave some business owners the idea that they need to improve their online presence and get found by interested potential customers.
An example of an endeavor that would bolster placement in search engine result pages is search engine optimization (or SEO). SEO is a process that convinces Google to rank one website higher than other sites for relevant keywords. Getting to Google’s first page is the goal since the vast majority of searchers never go past page 1 when searching and an online marketing company in NJ can help with that. But it takes time and money to get there. Companies that temporarily suspended their online marketing campaigns during 2020 have found their rankings declining; they lost their investment in SEO. Those who maintained their online marketing budgets and activities not only protected their SEO investment, but they also saw improvement in their rankings. The business optimists won.