Creating a website can help a business attract more traffic. However, it can also contribute to losing potential leads due to hidden problems that discourage visitors from exploring the website.
One of the silent website conversion killers is a slow loading speed. Pages that do not load instantly can easily frustrate users, prompting exits before content is even seen. To address this issue efficiently, it is helpful to optimize website images, remove unnecessary website elements, and upgrade website hosting.
Navigation can also be a silent website conversion killer. Websites with complicated menu options, nested items, and unclear labels can discourage users from intuitively exploring the site. This leads to hesitation or site abandonment. Having a clear, well-structured menu with a clear call-to-action, such as “Get Started” or “Contact,” can guide users in moving forward.
Mobile experience also has an impact on lead generation and website conversion rate. Tiny website buttons, cluttered design, and intrusive pop-ups can frustrate users. This makes a responsive website design an essential aspect that must be prominent for users.
To improve the mobile user-friendliness of websites, pop-ups must be limited and timed carefully. Doing so helps in avoiding distractions for visitors while exploring the website. Partnering with a web development company in New Jersey helps businesses establish a responsive website design that is intuitive to navigate.
Technical errors on the website can also be costly for businesses. Broken website links, unsubmitted forms, and phone numbers that are unresponsive prevent conversions. To address technical errors, consider conducting routine checks and analytics tracking to prevent losses of potential leads.
Addressing various silent conversion killers transforms websites into a reliable source of potential leads. Partnering with a professional internet marketing SEO consulting company can be helpful in identifying and resolving any hidden issues that hinder conversions.
Take the next step in strengthening your website’s performance and turning visitors into customers. Explore key strategies to resolve website conversion killers with this infographic by Landau Consulting.
